Episode 88: AI, Authenticity, and Building a Brand That Sounds Like You w/ Katie Shive

In this episode of the Coffee & Questions podcast, I sit down with one of my favorite people in the industry, Katie Shive—Founder of KS Marketing, brand strategist, AI expert, and someone who has become a trusted friend over the years.With AI becoming more prevalent in business, marketing, and content creation, Katie and I tackle an important question: How do we leverage AI without losing the very thing that makes us unique?One of the most powerful moments in our conversation centers around the idea that information is no longer a competitive advantage—human connection is. Katie shares why so many professionals are struggling to stand out online and how the answer isn't creating more content, but creating content that actually sounds, feels, and connects like YOU.We also dive into the dangers of outsourcing your voice, the importance of understanding your personal brand before implementing AI tools, and why relationships remain the foundation of successful prospecting regardless of how technology evolves.This episode is a reminder that AI should be a tool that amplifies who you are—not a replacement for the person behind the business.Connect with KatieWebsite: https://katieshive.com/LinkedIn: https://www.linkedin.com/in/katieshive/Instagram: @katieshiveConnect with Michelle:Website: https://bermanmediapd.com/Instagram: @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQNeed a Dynamic Speaker for an Event or Group? Duh...Me!Email: [email protected]