Episode 88: Transforming Medical Communication with the Healthcare Social Media Academy

Are you a healthcare professional looking to level up your social media presence—and make a real difference doing it? In this episode, host James Zanewicz, JD, LLM, RTTP, is joined by Adam Goodcoff, DO, the CEO of MedFluencers and a nationally recognized medical content creator. They dive into the new Healthcare Social Media Academy (developed in collaboration with Tulane Medicine), a program designed to help clinicians learn how to communicate clearly, effectively, and responsibly in the digital space. From shaping public perception of healthcare to combating misinformation and reaching new audiences, this episode breaks down how social media can become a vital tool for education and advocacy. In this episode, you’ll discover: Why healthcare professionals are uniquely positioned to lead online education and how to do it responsibly. What the Healthcare Social Media Academy teaches, from content creation to wellness to combatting misinformation. The real-world impact of medical social media—including how patient trust is built and broken online. Whether you’re a digital native or just social media curious, this episode will inspire you to step into the space with confidence, clarity, and purpose. Links: Connect with Adam Goodcoff, DO, and check out MedFluencers. Connect with James Zanewicz, JD, LLM, RTTP and learn about Tulane Medicine Business Development and the School of Medicine. Connect with Josh Opitz, co-founder of MedFluencers. Connect with Ian McLachlan, BIO from the BAYOU producer. Check out BIO on the BAYOU and make plans to attend October 28 & 29, 2025. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.