Episode 89: 7 Principles of Influence

Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and so much more. Social Psychologist Dr. Robert Cialdini identified the Seven Principles of Influence as reciprocity, consistency, social proof, authority, liking, scarcity, and unity. Join me as I talk about how each of these principles works and how you can leverage them to build your own influence in the online market!   Brand for Good Links Join the free Brand Influence Accelerator: https://bia.prosperforpurpose.com Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe