Episode 89. Dirk Singer, Creative Director, SimpliFlying. The role of social media and influencers in airline marketing

This episode was recorded 5th September in London. Dirk discusses the use of airline marketing in Africa along with some best practice examples of airlines doing it well.  We also talk about the evolution of the podcast and the rise of the social media influencer in an environment where "fakery" is everywhere.  You can subscribe and download the magazine here