Episode 89 - Inspiring Word of Mouth Through Passion

Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth. TOPICS DISCUSSED Word of Mouth Marketing The relationships between customers and businesses Being a talkable brand Inspiring customers to start conversations Can any business do this? For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations