Episode 9: 4 Steps to Fix a Broken Marketing Campaign

If it ain't broke, don't fix it. But if it is broke…  In this latest installment of #WeOutHere, hosts Molly Pittman (SM CEO) and John Grimshaw (CMO) give us their 4-step system for fixing a broken marketing campaign. They break down the 3 secondary metrics you should be tracking in Facebook, ideal target performance benchmarks, audience overlap, and lots more. Now pull up that broken campaign and let's get to work!  YOUR ENGAGEMENT MATTERS!  Here's how you can make a difference: Subscribe to The Smart Marketer Podcast  Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at [email protected] and don't forget to… Serve the World Unselfishly and Profit.