Episode 9.7 - How to boost customer confidence in security

I received more than dozen studies and reports on the "state of cybersecurity" all with different foci depending on the company that was pushing the document. It seems like they are replacing press releases as a primary marketing tool. But there was one thing that jumped out of me. Almost every one of them had a throwaway line that customers had #zerotrust in the effiicacy of the tools and services they bought to keep them secure. Of course that's what I went after. We talked to executives from Keepit, Cogility, and Protegrity