EPISODE · Jun 14, 2022 · 4 MIN
Episode 9: Brief: Burger King and Women's Day
from Imperfect Marketing · host Kendra Corman
Send us Fan MailDid you see in 2021, on International Women's Day, that Burger King tweeted that "Women Belong in the Kitchen?"They were trying to communicate that they were launching their scholarship program and wanted to encourage their female employees to follow their culinary dreams.Great program, but...a bit too creative in its execution.While most people didn't get to the following clarifying tweets in the series, even the ones that did felt it was a bit tone-deaf.Creativity is great, but be careful and don't overdo it!Resources and Related Links:Are you ready to identify your target audience?Would you try Colgate Lasagna?KFC and their finger licking good campaign Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail Did you see in 2021, on International Women's Day, that Burger King tweeted that "Women Belong in the Kitchen?" They were trying to communicate that they were launching their scholarship program and wanted to encourage their female employees to follow their culinary dreams. Great program, but...a bit too creative in its execution. While most people didn't get to the following clarifying tweets in the series, even the ones that did felt it was a bit tone-deaf. Creativity i...
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Episode 9: Brief: Burger King and Women's Day
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