Episode 9 - Finding the Why in AI: How to approach AI adoption in language service companies

In episode 9 of the Loc Lessons podcast, hosts James Brown and Corinne Smith are joined by Rob Martin, founder of Magic Beans Agency, a company that's on a mission to empower language service companies and their people to grow and thrive.   With new AI tools being launched practically every week, where do language service companies even begin to figure out what tools are right for their business? Where should they focus their energy and attention to make sure AI adoption is not just a trend followed, but an informed strategy based on clear objectives?   Together, Corinne, James and Rob discuss how they see the language services landscape right now, the importance of AI upskilling to stay competitive, and the continued need to educate clients on the opportunities and risks of AI in content creation and localisation.   For companies feeling unsure where to get started with AI, Rob recommends focusing on the fundamental questions first: what kind of clients do I want to work with, what verticals do I want to serve, what added value do I deliver for my clients? With these questions answered, it's much easier to develop a strategy and to figure out if and how AI tools can help to deliver on that strategy.