EPISODE · Jun 3, 2025 · 1H 9M
Episode #9 : Growing Your Top Line—How to get more customers
from Machine Shop Growth · host Mike Fritz
Episode 9: Growing Your Top LineWe’re closing out our 3-part growth series with a deep dive into one of the most asked questions in manufacturing: “How do I actually grow revenue?”In this episode, Mike Fritz and Kirk Phelps sit down with CSO Hank Westerkamp and CRO Steve Mazza to break down what’s really holding shops back from top-line growth—and how to fix it.You’ll learn:Why new customers aren’t always the best starting pointHow to develop outbound systems and inbound strategies that bring in steady leadsThe quoting habits that win (and lose) revenueHow follow-up and CRM systems drive predictable growthA real-world example of doubling throughput and revenue through smart relationship-buildingIf your shop feels stuck—or you’re ready to take the next leap—this episode lays out the roadmap to drive real, sustainable top-line results.
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Episode 9: Growing Your Top Line We’re closing out our 3-part growth series with a deep dive into one of the most asked questions in manufacturing: “How do I actually grow revenue?” In this episode, Mike Fritz and Kirk Phelps sit down with CSO Hank Westerkamp and CRO Steve Mazza to break down what’s really holding shops back from top-line growth—and how to fix it. You’ll learn: Why new customers aren’t always the best starting pointHow to develop outbound systems and inbound strategies...
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Episode #9 : Growing Your Top Line—How to get more customers
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