Episode 9: India Woolridge of Catalyst

In this episode we chatted with India Woolridge of Catalyst. India started Catalyst, a consultancy founded on the premise that brand is one of the most under-leveraged assets in many companies. As such, Catalyst helps clients crystallise their brand and define exactly what makes them different through transformative strategies underpinned by innovative research. Most recently, she founded Catalyst Wealth, a bespoke advisory that activates the untapped potential of the family office brand to create clear competitive and reputational advantages today, while bridging the family’s wealth with their future legacy.She is currently co-leading a groundbreaking new study, Generation Impact, that explores the hopes, challenges and fears of the generation at the centre of the greatest transfer of wealth of all time. Find out more here https://www.catalystwealth.co/This episode is sponsored by Canoe Intelligence. Canoe is on a mission is to unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset servicers, capital allocators, and wealth managers. Learn more via the link below.https://canoeintelligence.com/who-we-serve/family-offices/?utm_campaign=16818867-AYU%202025%20Family%20Office%20Podcasts&utm_source=ayu_partnership&utm_medium=podcast_ep9&utm_term=spotify&utm_content=lp_family_offices