Episode # 9 Interview with Dawn Kelley

On today’s podcast we interview Dawn Kelley, the CEO of Barney Butter- the great tasting almond products brand. In this episode, Dawn shares great advice for small and emerging brands on the lessons she has learned on her journey to building the Barney Butter brand into one of the leading positions in the almond butter category. Dawn shares key moves her brand has made, what she would do differently if she could, and explains why sell through for a brand is more important than sell in.  She also discusses her approach to retailer expansion and what she would be looking for in an investor if Barney Butter were to raise growth capital.  We hope you enjoy (and share!) this great episode.