Episode #9: The Evolution and the Future of Data Modeling for Direct Mail

from Addressed For Success: The Gundir Podcast · host Gundir

Dive into the evolution of data modeling for direct mail marketing in our latest episode of "Addressed For Success: The Gunderson Direct Podcast." Discover how AI and machine learning have revolutionized the process, allowing for the creation of multiple models in just ten working days, compared to weeks in the past. Explore the journey from traditional demographic-based modeling to harnessing online data, social media, and real-time predictions. Marketers, this is your opportunity to stay ahead in the data-driven world of direct mail. Don't miss out – subscribe now and join us as we unravel the power of data modeling!

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This episode was published on October 12, 2023.

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