Episode 9: Why Sports Data is Big Business

Angus McNab, VP of Content at media and data company Perform Group, speaks to hosts Joe and Tom about how the current boom in sports analytics is shaking up the sports business.Angus explains the myriad ways in which data is being integrated into the everyday sports viewing experience, and predicts a revolution in the way we watch and understand sports with the introduction of wearable technology.And he lifts the lid on how "Pub Ammo" became one of the most successful social media strategies in sports, plus Perform's future plans for an OTT sports streaming service.Follow Angus on Twitter @gusmcnab.The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.Our presenters are Joe Favorito and Tom Richardson. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com