Episode 90: PAMA Pomegranate Liqueur

Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.Enjoy this episode with some PAMA and Champagne.PAMA's official website: https://www.pamaliqueur.com/ Brief Historical Timeline:2005 - PAMA is test marketed2006 - Nationwide US release2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales2020 - Packaging is updated for the brand's 15th anniversaryKey Cocktails:PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.References:Heaven Hill Brands ListingHeaven Hill Brands Website Circa 2006 from the Wayback MachineLaunch Press ReleaseFirst Ad Campaign Press ReleaseWikipedia Article on PAMAThe Spruce Eats Article on PAMA Spirits Review of PAMABeverage Dynamics Growth Brands Circa 2008Drink Spirits Review of PAMAThe Spirits Business on New PackagingAlcademics Blog on the History of Grenadine in CocktailsContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur