EPISODE · Feb 13, 2023 · 19 MIN
Episode 90: Publishers Could Find a Fortune in Losing Cookies
from The Local Marketing Trends Podcast · host Corey Elliott, Gordon Borrell, Fran Wills, Toby Bennett
Local publishers stand to lose more than $4 billion in annual revenue if third-party cookies disappear, but Corey and Gordon aren't buying the sky-is-falling mentality. The podcast features an interview with two executives from a media consortium that has launched a project that could solve the cookie issue altogether. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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Local publishers stand to lose more than $4 billion in annual revenue if third-party cookies disappear, but Corey and Gordon aren't buying the sky-is-falling mentality. The podcast features an interview with two executives from a media consortium that has launched a project that could solve the cookie issue altogether.
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Episode 90: Publishers Could Find a Fortune in Losing Cookies
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