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Episode 90: 优衣库为何似乎在北美有点水土不服？ episode artwork

EPISODE · May 9, 2025 · 36 MIN

Episode 90: 优衣库为何似乎在北美有点水土不服？

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail在最新这一期“柠檬变成柠檬水”播客节目里，主持人俞骅和Poy Zhong以优衣库为案例，探讨一个拥有“日本基因”的全球品牌，如何在北美市场寻找自己的定位。这一期不仅讲述了一个品牌的国际化历程，也揭示了当“东方式思维”遇上“西方市场”时，品牌该如何在产品、管理与文化之间找到平衡。如果你关注零售、品牌出海或文化融合，这是一集不容错过的商业深谈，欢迎大家收听。请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts.  We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.  

Episode metadata supplied by the publisher feed · Published May 9, 2025

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Episode 90: 优衣库为何似乎在北美有点水土不服？

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This episode is 36 minutes long.

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This episode was published on May 9, 2025.

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