Episode 91: Remove the risk of buying from your MSP

In this week’s episode YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally remove the perceived risk of dealing with your MSP. This week Paul looks at risk reversals, also known as guarantees Also, while online ‘gated content’ can help you build your database, which pieces of content should you protect (unless someone enters their details) and which should be made freely available? Plus Paul’s featured guest this week will tell you how you can take one content idea and turn it into multiple pieces of content Featured guest Thank you to Praveen Ramesh from SuperOps.ai for joining Paul to talk about how to create lots of content from just one podcast. Praveen handles all things growth and product marketing at SuperOps.ai. He’s super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that’s the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket! Connect with Praveen on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Many thanks to Derek Morgan from Nexon Asia Pacific for recommending the book The Perfect Close by James Muir On August 17th Paul will be joined by Greg Jones from Datto, talking about the co-managed opportunities for MSPs Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hi, there, and welcome back to the show. Here’s what we’ve got lined up for you this week. Praveen Ramesh: Two to three social media posts, a couple of video posts, and what is the marketing expertise that you would need to produce this content? Literally zero. Paul Green: That’s Praveen Ramesh from SuperOps. He’s going to be here later on the show. We’ve also got Derek Morgan joining us later on with a great book suggestion. And we’re going to be talking about risk reversal. There is a perceived risk of buying from your MSP. What can you do to completely eliminate that risk? Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: One of the most common practices on websites is to do some kind of gated content. Now, what I mean by gated content is there is a gate. They have to open the gate in order to access the content. So the most classic example of this is where you have some kind of a giveaway, perhaps a guide or a book or something like that. And in...