Episode 91: The Do's & Don'ts of Spending on Marketing (with Joshua Brummel)

There are many different avenues you may travel when it comes to your marketing journey... you may focus on getting on a variety of insurance panels, investing in online marketing, or taking a simple approach with local print advertisements. Today, we've brought in the expert to share exactly how to get the most bang for your buck in marketing your private practice. Joshua Brummel is the co-founder of Therapy Flow and is based out of Chicago with his wife and son. For the last 5 years, Joshua has been helping counseling practices develop modern marketing, create value-driven sales processes and build sustainable operations that produce 6 & 7-figure practices. His team has worked with over a thousand practices and has managed more than 3 million dollars of paid advertising for counseling practices. Pre-order your copy of Profit First For Therapists by clicking here! EPISODE HIGHLIGHTS Do you have to spend money to make money? No! There are plenty of ways to market your practice without having to invest a large (or even any!) amount of money The key to "spending money to make money" is being intentional and strategic with where you're putting your dollars Start with the basics Calculate the lifetime value of your average client Select the correct platform that fits your values/intentions Google Ads and Facebook Ads are the most common Keep it simple! Keep your message short and sweet The key to a good ad is to reel the viewer in with a picture The picture will lead them to the text, the text will lead them to a link, the link will engage their action item (booking a consult, signing up for your mailing list, etc.) LINKS & RESOURCES GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Therapy Flow - www.MyTherapyFlow.com Deep Work by Cal Newport Digital Minimalism by Cal Newport