Episode 91: Words of Wisdom From An Expert Who Tested Everything About Direct Mail - Brian Kurtz

Brian Kurtz is the executive VP of Boadroom Inc. where he handles all marketing activities in all channels.  He helps Boardroom sell millions of newsletter subscriptions and consumer books. He's overseen the mailing of approximately 1.3 billion pieces of 3rd class mail over the past 20 years.  He's been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. Brian built his entire career in the offline world of direct marketing! You can learn more about Brian at www.briankurtz.me