EPISODE · Jan 21, 2014 · 27 MIN

Episode 92 - A Radical Approach to Marketing

from Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing · host Jay Ehret

Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward? TOPICS DISCUSSED: A Radical Approach to Marketing The Role of Marketers Today Hacking and Doing Things Differently The Unimportance of Brands The Ineffectiveness of Advertising See complete show notes and links on the website:www.PowerToTheSmallBusiness.com

Episode metadata supplied by the publisher feed · Published Jan 21, 2014

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Episode 92 - A Radical Approach to Marketing

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