Episode 92: 国内明星忙着代言，北美明星忙着创业：市场营销背后的两种逻辑

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail在最新一期播客中，小宇宙上备受欢迎的《大食话》主播月月，特别邀请了“柠檬变成柠檬水”播客的主持人俞骅，以及食品与大健康行业的营销专家Claire，共同探讨生活品牌与明星代言的演变历程，并深入比较中国与北美两大市场的不同做法。从上世纪60年代电视广告黄金时代的金宝汤和Mary Kay，到当下由社交媒体与粉丝经济主导的全新营销生态，他们分享了众多经典案例与深度观察。如果你对品牌策略、明星经济或文化营销的最新趋势感兴趣，千万不要错过这期精彩对谈！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published Jul 2, 2025

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Episode 92: 国内明星忙着代言，北美明星忙着创业：市场营销背后的两种逻辑

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This episode is 1 hour and 15 minutes long.

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This episode was published on July 2, 2025.

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