Episode 92 - Taking Advantage of the Full Amazon Stack with Kiri Masters

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs. We talk Amazon a lot on this podcast. I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth. We discuss some really interesting topics including: What CMOs of big brands know about Amazon that we don’t Who you need on your Amazon team How to assemble your own all-star Amazon team? How to take advantage of the full Amazon stack rather than just focusing on one area. Plus more!

Episode metadata supplied by the publisher feed · Published Oct 9, 2019

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Episode 92 - Taking Advantage of the Full Amazon Stack with Kiri Masters

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