Episode 93 – Selling A Need vs. A Want

from Saturday Morning Sales Meeting · host John Higgins

In this episode, Ray and John discuss selling to eliminate a negative or solve a problem versus selling to enhance someone’s life. This topic came up while discussing the differences between selling automobiles and powersports/marine/RV’s.

Episode metadata supplied by the publisher feed · Published Oct 19, 2020

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Episode 93 – Selling A Need vs. A Want

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