Episode 93: Should your MSP’s logo go on your car?

In this week’s episode Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl plastic. Check out Paul’s brilliant tried and tested method for making a lot of noise and being seen in the marketplace Also, did you know your MSP needs a Star Wars-esq opening scrolling story? Okay, maybe not literally yellow text fading into the distance, but Paul explains how creating the right backstory can set up your MSP for increased growth Plus on the show this week, Paul’s featured guest explains exactly how he grew his MSP and navigated some very challenging times Featured guest Thank you to Nick Moran from Powernet for joining Paul to talk about how he grew his MSP to have offices in 3 cities and 85 staff. After co-founding Evolve IT back in 1993 and merging with Powernet in 2019, Nick still looks the same as he did at 18(!). He loves his music, kebabs and travelling with the family. Connect with Nick on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Producer James told you about a forthcoming chance to win access to the huge DattoCon 21 event Many thanks to the business guide Steve Preda for recommending the book High Output Management by Andy Grove On August 31st Paul will be joined by Reuben Swartz from Mimiran, talking about how to create better MSP proposals Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for M`SPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hi. Hello and welcome back to the show. Here’s what we’ve got in store for you today. Nick Moran: Once that client lift and they outsourced direct to the vendor, we have to look for a new revenue opportunity. Paul Green: We’re also going to be talking about your backstory today, your origin story, how you came to be the owner of the business. This is a nice follow-up to something we did in last week’s show about whether or not you should build your brand because your backstory can actually form an important part of your marketing, of the packaging of your business. We’ve also got some news this episode of another giveaway. In next week’s show, we’ll be giving away a fantastic prize and producer, James, will be here later on to tell you all about it. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: Should you put your MSP’s logo on your car, so your branding on your car? If you can, 100%, yes. Do it, do it, do it. Now I’m a li...