Episode 93: Strategic Planning with Deirdre Booth

from AEC Marketeer · host Keelin Cox

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process. Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation. LinkedIn: https://www.linkedin.com/in/deirdrebooth/ Website: https://tankgirlmarketing.com/

Episode metadata supplied by the publisher feed · Published Jul 6, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

Episode 93: Strategic Planning with Deirdre Booth

0:00 28:27

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

AEC Marketing for Principals Katie Cash and Judy Sparks AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders. The Future. Built Smarter. IMEG Corp. Engineers and designers from IMEG, a top 5 U.S. engineering firm, discuss innovative and trend-setting building and infrastructure design with architects, owners, and others in the AEC industry. Topics touch on all market sectors, engineering disciplines, and related services. Mass Timber Construction Podcast Paul Kremer Mass Timber Construction is sweeping the planet. In a world first, the podcast brings to you the latest mass timber construction news from around the globe each week. Special guest episodes with members of the global AEC community are frequently. Sit back, relax and enjoy some refreshing content. AutoCAD Podcast Autodesk Join our hosts Marcus O’Brien, Dania El Hassan, Prakriti Khanna, & Dan Whitcombe to hear everything you want to know about Autodesk AutoCAD. In each episode we hear from special guests including Autodesk staff and customers as they speak about their unique experiences from across the Architectural, Engineering, and Construction (AEC) industry. We’ll go behind the scenes to cover the latest updates from Autodesk, new tools and features you can leverage in your workflows and much more as we explore the exciting opportunities for the future of machine learning and insights for the CAD industry.

Frequently Asked Questions

How long is this episode of AEC Marketeer?

This episode is 28 minutes long.

When was this AEC Marketeer episode published?

This episode was published on July 6, 2023.

Can I download this AEC Marketeer episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!