Episode 93: Strategic Planning with Deirdre Booth

What this episode covers

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process. Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation. LinkedIn: https://www.linkedin.com/in/deirdrebooth/ Website: https://tankgirlmarketing.com/

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Frequently Asked Questions

How long is this episode of AEC Marketeer?

This episode is 28 minutes long.

When was this AEC Marketeer episode published?

This episode was published on July 6, 2023.

What is this episode about?

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several...

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