Episode 93: The forces shaping consumer demand with Oksana Sobol of Clorox

"Smaller households mean different product configurations, different product features, different ways of taking them to market… Even the fact of the aging population emphasizes certain categories and new benefits that these older consumers will desire. So, these forces point to new pockets of opportunity." In this episode of Retail Sound Bites, we welcome Oksana Sobol, consumer insights lead at Clorox, for a timely discussion on the forces shaping consumer demand. Oksana unpacks how economic volatility, shifting demographics, and evolving attitudes are redefining what and how consumers buy. From the rise of single-person households to the priority of time, she shares actionable insights for CPG, retail, and manufacturing leaders navigating today's complex landscape. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn Amazon_Grocery_Private_Brand_Pantry.jpg (3735×5600) How Aldi revamped its social media strategy — and why it's working | Grocery Dive OpenAI takes on Google, Amazon with new agentic shopping system | TechCrunch https://www.retaildive.com/news/retail-beauty-sephora-product-incentivized-reviews/761081/ https://www.cnbc.com/2025/09/14/amazon-product-reviews-ai-customers-online-shopping.html https://www.modernretail.co/technology/tiktok-is-talking-to-brands-like-its-a-grocer-now/