Episode 94: Build your brand by unlocking the creative genius of teams – with Jeremy Miller

Jeremy Miller is a brand strategist, bestselling author, keynote speaker, and the founder of Sticky Branding, a brand building agency. His first book, also called Sticky Branding, is a playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. In October 2019, Jeremy published his latest book, Brand New Name, which provides a proven, step-by-step process to create an unforgettable name for anything — a brand, company, product, service, or idea — by unlocking the creative genius of teams. During this episode, you will hear Jeremy talk about: His introduction to the world of branding through a crisis in his family business How your team is a secret weapon for creating a new name for your company Why people in companies are afraid to be creative The problem with "personal branding" Learn more about Jeremy's work at the Sticky Branding website and connect with him on Instagram, Twitter, LinkedIn, and Facebook. His books Sticky Branding and Brand New Name are available on Amazon. A full episode transcript is available here. Subscribe to the FREE Beyond 6 Seconds newsletter for all the latest news and updates about my podcast!