EPISODE · Jul 24, 2025 · 48 MIN
Episode 94: Jennifer Williams | STL Closet Co.
from Baked-In with Josh Allen · host Gaslight Studio STL, c/o Josh Allen
On this episode presented by Busey Bank, I sit down with a powerhouse of passion, perseverance, and perfectly organized closets — Jennifer Williams, founder of Saint Louis Closet Co. At just 25, Jennifer left grad school, maxed out her credit cards, and took a leap of faith to start her own business — and what a leap it was! Fast forward to today, she’s built one of the largest custom closet companies in the U.S., all while staying deeply rooted in her St. Louis community. In this episode, we’re talking about the grit it takes to grow from nothing and the values that shape a thriving company culture. We’ll also explore how she leads with heart, gives back with purpose, and keeps moving forward — even when the world throws curveballs. Let’s roll… #closets #organization #innovation #leadership
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Episode 94: Jennifer Williams | STL Closet Co.
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