Episode #94: Lead Generation and Conversion, with Cody Laughlin and Brian Alfaro

Lead generation and conversion for residence is a crucial part of your inbound marketing strategy and building your tenant base, but many people still struggle with achieving their desired results in this area! In today's episode, Gary sits down with his good friends Cody Laughlin and Brian Alfaro to talk through everything you need to know about cultivating successful lead generation (otherwise known as lead gen). Cody is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Brian is a real estate entrepreneur and Houston business owner, and together they are managing partners of Blue Oak Capital. Their mission is to create people-first communities with investor-first performance, so get ready as they share their seasoned formula for generating leads, filling the funnel, and getting the most bang for your buck by getting those conversions. Brian shares some great questions to keep you on top of the metrics and some top tool recommendations to create that big funnel, all while keeping your eye on that end conversion goal. You'll hear about some common mistakes people make and an important reminder that often a property manager may be great at managing the property but could lack the skillset when it comes to generating leads. We also discuss the importance of customer service and KYT (know your tenant), and the huge difference that identifying your specific avatar and their asset class can make. To hear the lead tracking scope and schedule that will keep you at the top of your lead gen game, join us today!Key Points From This Episode:Cody and Brian introduce themselves and how they each found their entry to real estate.Why people aren't always very good at tracking lead generation.Hear about their rebranding process after takeover. Some of the tools they use to monitor and measure conversions.How being a good property manager, and generating leads aren't synonymous.The importance of having a big funnel and monitoring your progress weekly.Brian shares some great questions to keep you on top of the metrics. Getting specific on the type of avatar and how to target that end user. Using the acronym KYT to differentiate asset classes and where they'd be looking. Cody describes the role of the member of the team assigned to lead gen and tracking.Links Mentioned in Today’s Episode:Brian Alfaro on LinkedInCody Laughlin on LinkedInBlue Oak CapitalBlue Oak Capital on FacebookBlue Oak Capital on InstagramEmail Blue Oak CapitalCody Laughlin on TwitterThe Prosperity Through Multifamily Real Estate Investing PodcastRich Dad, Poor DadAsset Management Mastery Facebook GroupBreak of Day CapitalBreak of Day Capital InstagramBreak of Day Capital YoutubeGary Lipsky on LinkedInBest in Class Garzella Group