Episode 94–Turning Concepts into Connections with Laura McKinney

On this episode of The People of Penn State podcast, we chat with Laura McKinney (’20 Com), founder of StrataBrand.After graduating amid a global pandemic, Laura took the skills she developed at Penn State to New York City, where she launched StrataBrand to bridge the worlds of marketing, PR, and strategy. Her company helps to move ideas from concept to reality with speed and authenticity.Her work spans industries and scales: from collaborating with the head of a global media company and contributing to an international magazine, to shaping the strategic vision for one of the world’s largest public parks and leading fundraising and marketing for a multinational nonprofit.And through it all, Laura continues to draw on the roots she planted at Penn State.For more alumni stories, visit pennstatermag.com