Episode 95: Measuring and Amplifying Brand Awareness

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the "Marketing One on One for Small Business Owners" podcast, I discuss strategies to measure and amplify brand awareness. I emphasize the importance of tracking metrics like website traffic and social media engagement, and suggests leveraging user-generated content, customer testimonials, and collaborations with influencers or complementary businesses. I also highlights the benefits of partnerships and collaborations in extending reach, building credibility and trust, and executing innovative marketing campaigns. I conclude by reminding listeners that brand awareness is an ongoing process that requires consistent effort and adaptation. Listeners are encouraged to subscribe to the podcast and sign up for a free consultation session to receive tailored strategies for their businesses.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]