Episode 95: Pre-Orders Are A Thing

The concept is simple. If you like something, you place an order in advance. Makes sense, right? Well that might be easier said than done in our next day delivery obsessed world. But a number of luxury and independent brands are proving that this model can work and that customers actually prefer waiting for that coveted item. Join us this week as we discuss the benefits to the Pre-Order model, who’s winning with this, potential challenges and how brands need to communicate in order to be successful. In Style Snacks, we also explore Dryce Lahassan’s new venture: a Parisian boutique selling a single trench coat. Tres interessant, non? Finally, this will be Whitney’s last episode for a few weeks. Liz will be taking the reins while Whitney attempts to adjust to this whole “Mom” thing. Crazy! Listen in to hear what’s in store.  www.runwaywalkscurrenttalks.com https://www.instagram.com/runwaywalkscurrenttalks/ https://twitter.com/RunwayTalks https://www.youtube.com/channel/UCW7W32h_5l7nnlrL1vazjlw/featured