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Episode 95: 瑞幸咖啡登陆纽约，昙花一现的“噱头咖啡”？还是颠覆格局的“新势力”？ episode artwork

EPISODE · Aug 12, 2025 · 38 MIN

Episode 95: 瑞幸咖啡登陆纽约，昙花一现的“噱头咖啡”？还是颠覆格局的“新势力”？

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail本期的《柠檬变成柠檬水》播客，我们聚焦瑞幸咖啡登陆纽约的首批门店。这是继瑞幸在中国市场超越星巴克后，这匹“咖啡黑马”首次踏入美国主战场。它能否凭借价格优势、极速运营和花样营销，在星巴克的大本营杀出一条血路？还是只会成为一阵风的“噱头咖啡”？主持人俞骅与 Poy Zhong邀请老朋友 Frank Zhang，从价格战、选址策略、本地化挑战，到品牌故事和海外扩张趋势，全方位解析这场跨洋商业冒险的机会与挑战，欢迎大家收听！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts.  We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.  

Episode metadata supplied by the publisher feed · Published Aug 12, 2025

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Episode 95: 瑞幸咖啡登陆纽约，昙花一现的“噱头咖啡”？还是颠覆格局的“新势力”？

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How long is this episode of "柠檬变成柠檬水"中文商业播客(Chinese Podcast)?

This episode is 38 minutes long.

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This episode was published on August 12, 2025.

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