Episode 951 – BACON – Chapter 2: Babies, Puppies & BACON

What’s your image? Top view on pan with fried egg with bacon Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther from the response you had hoped for. Brands, like cute, are in the eye of the beholder, but as a business, our brand is our image. Branding is complicated. It’s more than your logo, your corporate fonts and colors, and how you advertise to your perfect customers. It encompasses everything from the stock images you choose to how you answer the phone (or not) to what platforms you choose to distribute your content. Speaking of content, your content comprises text, images, and media (audio/video). It’s Not About You, it’s about people choosing you. So, what does BACON (Building Authentic Connections Online Networking) mean or look like to you and your business? I can assure you it is different for almost everyone, but all have some things in common. For B2b businesses, this means investing time in nurturing a long-term relationship. This may mean providing them with information in the form of articles or even providing them with connections that may turn into leads and sales for them first.