Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business

One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe to things, but it still takes a human to enter the data and make the initial purchase. What had been the Horatio Alger dream of the Nineteenth Century, starting in the mail room and ultimately owning the bank or factory, now had even more scope. How many loyal workers dreamed of climbing the corporate ladder to become CEO of a multinational corporation? Part of the evolution of business is about teaching ourselves how to really network. There are many options, from associations to chambers of commerce to people who do informal and semi-formal free and paid events. Those events lead to people suggesting other networking opportunities. That could expand your Golden Rolodex even further, but how do you find value in networking?