Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen ...

What this episode covers

Wie müssen Markenartikelunternehmen sich im Spannungsfeld von Globalisierung und Regionalität bewegen? Bestimmen Kosten und Einsparungspotenziale die Strategie? Oder sind es die Konsumenten mit ihren Bedürfnissen? Um sich in den umkämpften Konsumgütermärkten behaupten zu können, benötigen etablierte Markenartikelunternehmen neue Geschäftsmodelle und innovative Ansätze in der Markenkommunikation. Wie lassen sich neue Geschäftsmodelle intern entwickeln und durchsetzen? Welchen Mindset und welche Kompetenzen braucht es, damit der Shift von einer Markenkommunikation, die nur überzeugen will, hin zu einer Markenkommunikation, die das Engagement der Konsumenten fördern will, gelingt?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 23 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on September 19, 2024.

What is this episode about?

Wie müssen Markenartikelunternehmen sich im Spannungsfeld von Globalisierung und Regionalität bewegen? Bestimmen Kosten und Einsparungspotenziale die Strategie? Oder sind es die Konsumenten mit ihren Bedürfnissen? Um sich in den umkämpften...

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