Episode 96: Activating insights for commercial teams with Anna Estlund

In this episode of Retail Sound Bites, Rachel Dalton and Anna Estlund, VP of strategy, insights, and analytics at Pernod Ricard, discuss five critical steps to turn insights into real-time activation for commercial teams. They also discuss the blurring boundaries between alcohol and non-alcohol categories, the rise of modern health and moderation trends, premiumization despite economic headwinds, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/top-10-lessons-from-the-create-2025-restaurant-show The 2025 Retail Intelligence Report | Progressive Grocer https://www.grocerydive.com/news/amazon-whole-foods-store-within-store-automated-micro-fulfillment/804749/ https://www.businessinsider.com/tiktok-shop-exec-ai-is-powerful-tool-for-ecommerce-fraud-2025-11 https://www.modernretail.co/technology/walmart-adds-ai-generated-audio-summaries-to-select-product-pages/