Episode 96: How Do Cafes Decide On Their Music Playlists? | Jom Sembang, Malaysia

from Jom Sembang, Malaysia · host Juwita Suwito and Gina Yap Lai Yoong

Music has a great influence in our lives, and more often than not, it is a subconscious powerful influence that guides our behaviors and actions. Whether it is played during physical shopping time or the sound we hear from live streams during online shopping, music is a vital marketing tool to businesses. As such, how do businesses decide on the kind of music to play at their premises? We chat with Dr Joanne Yeoh who did a research study on the impact of musical fit in shopping behavior, focusing very much on cafe businesses. This episode was recorded at Studio 21:05.

Episode metadata supplied by the publisher feed · Published Oct 31, 2024

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Episode 96: How Do Cafes Decide On Their Music Playlists? | Jom Sembang, Malaysia

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