Episode 96 - Realistic simulations to protect brand reputation

Steve Hather, director of The Recall Institute, talks about the use of crisis simulations to help companies protect their reputation and test their crisis prevention and product recall plans. Steve talks about how to build realistic scenarios and deliver an effective simulation based on company strategy and real crisis examples. The Recall Institute: http://www.recallinstitute.com/ Interview by Nataly Rios, Creative Consultant at @conducttr https://twitter.com/conducttr https://twitter.com/natygoico