Episode 96: Why your MSP should do PR, not advertising

In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions Featured guest Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP. Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large.  Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Connect with Colin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the following classic marketing and business growth books: How I Raised Myself from Failure to Success in Selling by Frank Betcher Think and Grow Rich by Napoleon Hill Success Through a Positive Mental Attitude by Napoleon Hill Register for a free copy of Paul’s book Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, hello. Welcome to this week’s show. And here’s what we got coming up for you. Colin Knox: A lot of those owners are very stuck in the business, they’re still trying to get things going, and there’s a lot of opportunity to be able to leverage data to make better decisions moving forward. Paul Green: We’re also going to be you’re looking at PR or public relations, free pu...