Episode #97- Sarah Boruta, Director of Basketball Operations, Liberty University, and founder, College Basketball Operations Institute, Lynchburg, VA

Our guest for this episode is Sarah Boruta. Boruta just completed her 15th season (2025-26) as director of operations for Liberty University women’s basketball, overseeing daily program logistics including budget management, travel, scheduling, game-day operations, equipment, and recruiting support. She also directed the Lady Flames’ summer camps for 14 years, growing participation by 1,000 percent and building a team camp from the ground up into one of the Mid-Atlantic’s premier events, which sold out for the first time in 2022. An active member of the Women's Basketball Coaches Association (WBCA) and former member of Women Leaders in College Sports, she has presented at national conventions and is a graduate of the NACWAA (now known as Women Leaders in College Sports) Institute for Administrative Advancement, where she was nominated for the Judith M. Sweet Commitment Award.Prior to Liberty, Boruta held roles at Stanford (2008-11) and Ferris State (2005-08), advancing from video intern to director of basketball marketing and video at Stanford University, where she helped boost attendance and led social media and promotions. At Ferris State, she managed operations, camps, and marketing efforts. She has been part of multiple successful programs, including three NCAA Division I Final Four teams at Stanford and a NCAA Division II Sweet 16 team at Ferris State. Additionally, she is the founder of the College Basketball Operations Institute. It is a career-focused platform that prepares individuals for roles in college basketball operations. It offers practical training, mentorship, and resources centered on program logistics, recruiting support, and daily team management, helping students and aspiring professionals gain real-world experience and advance in the field. Growing up in Mason, MI, Boruta holds four degrees, including a bachelor’s from Ferris State, a master’s in sport management, and an MBA from Liberty. You can learn more about at College Basketball Operations Institute at https://collegebasketballops.com/.