Episode 97: Should your MSP run Google ads?

In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases you’d need to use Google Ads to achieve this… but are they really worth it? This week Paul dives into the pros and cons of Google Ads for MSPs Also on the show this week, it’s the second half of Paul’s masterclass on PR. Listen for 10 practical killer ideas for generating free publicity Plus, what is a ‘buyer persona’ and how can your MSP use one to out-smart the competition? All this and more is answered by Paul’s featured guest this week, Stormie Andrews Featured guest Thank you to Stormie Andrews from the Yokel Local marketing agency for joining Paul to talk about how to outsmart the competition by creating a fictitious buyer persona. Stormie’s passion is to make it much easier for organisations to attract their ideal clients by understanding how their prospects think in order to experience what it’s like to achieve ridiculous growth. Stormie is a recognised Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary by Intercon in 2020-2021, and his book, “The Worlds Best Buyer Persona System“, became an Amazon Hot New Releases Best Seller when released in July of 2020. Connect with Stormie on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the benefits of Google Ads, Paul recommended listening back to Episode 88 for a conversation with an MSP who uses Google Ads heavily Listen back to Episode 96 for part one of the conversation on PR and getting free publicity Find out more about Paul Green’s MSP Marketing Edge Many thanks to Kevin Coppins from Spirion for recommending the book Predictable Success by Les McKeown On September 28th Paul will be joined by Jonno White from Clarity to talk about how deal with difficult people when you hate conflict Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSP’s around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: It’s really great to have you here. Here’s what we got coming up on this week’s show. Stormie Andrews: Often times people approach me wanting to outsell, outgrow their competition, the best way of doing it is outsmarting the competition. ...