Episode 98: Chris Burggraeve is Ready for the Galactic Age of Marketing

from Inside the ICE House · host Intercontinental Exchange

Chris Burggraeve’s career has included stints at iconic global brands including Proctor & Gamble (NYSE:PG), Coca-Cola (NYSE:KO), and spent five years as the Chief Marketing Officer of Anheuser-Busch InBev (NYSE:BUD). He joined the podcast to discuss his recently released book, Marketing is Finance is Business: How CMO, CFO, and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age. Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house

Episode metadata supplied by the publisher feed · Published Apr 22, 2019

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Episode 98: Chris Burggraeve is Ready for the Galactic Age of Marketing

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