Episode 98: Growing your business through podcasting with Colin Gray

Growing your business through podcasting with Colin Gray Do you listen to podcasts? Have you been thinking about starting your own podcast show?  In this week’s episode, I interview Colin Gray (a.k.a. The Podcast Host), who helps people to start and run successful podcasts. Colin started his career in university, teaching lecturers how to use technology more effectively. That’s when he first came across and learnt about podcasting back in 2008. Fast-forward to today, and Colin hosts his own podcast, The Podcraft Podcast, runs a membership to help people start and run successful podcasts, and provides podcasting software through altitude.com. In our interview, Colin and I talk about what makes a great podcast show and discuss the various formats you can choose from (and why) when it comes to podcasting. Also, stay tuned until the end, when Colin and I compare notes about our speaking careers, and Colin shares a great tip that will help you evaluate whether being a speaker is right for you and your business.  You will learn… How to create a unique angle for your podcast show.  What a ‘seasonal show’ is and what the benefits of creating one are (both for the host and for the audience).  How a podcast show is different from a Netflix series!  And much more! More about Colin Colin’s podcast – The Podcraft Podcast.  Colin’s website – The Podcast Host.  Colin’s podcasting software – Altitude.  Colin on Twitter.  Want to work with me? Join The Social Bee Academy! I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online.  If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.  My one-to-one strategy session on LinkedIn If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  The Social Media Bootcamp – Content Marketing for Business. 17th October 2019, Belfast Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, my friend and colleague Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17th October 2019 in Belfast.  Here are some of our amazing speakers – go and check them out!  Erin Thomas Wong, founder of Making Mumpreneurs.  Alex Curtis, founder of The Lead Engine.  Ian Anderson Gray, who was my guest on episode 91.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected].