Episode 98: How to Create a Profitable Personal Brand as a Therapist (with Maegan Megginson)

Creating a cohesive brand for your practice is just as important as creating a personal brand for yourself! Whether you're interested in expanding your service offerings or wanting to step away from your practice, having a personal brand is essential. Julie's chatting with one of our favorite guests from Season One, Maegan Megginson, about creating a personal brand and how it can add value to your business. Maegan Megginson is a licensed therapist, 7-figure entrepreneur, and business coach for therapists ready to take their careers to the next level. She's also the founder of The Rest & Success Code, the charity fundraising event that inspires therapists to become deeply rested and wildly successful. Pre-order your copy of Profit First For Therapists by clicking here! EPISODE HIGHLIGHTS What is a personal brand? A personal brand is a business based on YOU - your values & expertise Creating a profitable personal brand 1: Courageous Authenticity - step into the spotlight and be proud to say, "This is who I am!" 2: Create Genuine Relationships - investing your time in people will help you build your ideal community 3: Personal Story Telling - relate to your community using your own experiences How can you monetize a personal brand? It depends if you are operating within or outside your practice Beyond your practice, you could widely spread your service offerings to include coaching, consulting, online courses, workbooks, retreats, writings, etc. LINKS & RESOURCES GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Maegan Megginson - www.MaegenMegginson.com Personality Power Pack Express Yourself Studio Deep Work by Cal Newport