Episode 98: How to Get Noticed - Tsufit

You may not think of yourself a performer, but prospecting and performing have some important things in common. In both cases, it's important to get yourself noticed and stand out from the crowd. Today's guest is an expert in the art of getting yourself noticed. Tsufit is a former lawyer who left the legal profession in order to become a performer. She has performed as a singer and a comedian, in the theater and on television. Now she is an author, speaker, and PR and marketing coach. Listen to the episode to hear what Tsufit has to say about getting noticed, attracting people, and the importance of a good story. Episode Highlights:  Tsufit's legal background and how it informed her work as a performer Where to start with getting noticed How communicating one-on-one differs from communicating with a room full of people The importance of being able to tell a story that interests people How to catch people's interest during the first 30 seconds of speaking to them Why you should start in the middle of a story, rather than the beginning How Tsufit's methods can work for enterprise sales The power of an authentic voice How you can create dramatic moments by doing the unexpected Why tone matters, especially when speaking over the phone Tsufit's free tip series How a well-crafted email can make a big difference Resources:  Tsufit Tsufit's Website Step into the Spotlight Spotlight Secrets: Free Tip Series Step into the Spotlight: LinkedIn Group