Episode 98: 米其林，一个轮胎公司为何能成就美食界的奥斯卡

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail 一家轮胎公司，为什么能成为美食界的权威？从卖轮胎到卖"去远方旅行”，米其林兄弟用一本小红书，让人们为了美食而上路，也让品牌跨越了一个世纪。它不仅重新定义了旅行与餐饮，更用内容和体验，创造出一种生活方式的想象。在最新这一期“柠檬变成柠檬水”的播客节目里，主持人俞骅和Poy Zhong深入分析了米其林指南如何诞生、如何建立全球权威，以及它背后隐藏的商业逻辑 - 当你知道自己真正“在做什么生意”时，世界也许就会被你改写。请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published Oct 4, 2025

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Episode 98: 米其林，一个轮胎公司为何能成就美食界的奥斯卡

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This episode is 41 minutes long.

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This episode was published on October 4, 2025.

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