Episode 98: Staying Ahead of the Curve - Keeping a Pulse on the Local Fitness Community

What We Cover In This Episode: What we are really talking about when we say that studios need to keep a pulse on the local fitness community [2:07] Cherise's advice on reaching out and connecting with other businesses in your community, and what you can learn by doing this [2:32] How the fact that no two studios are completely the same can play into your favor [4:30] Ways to stay informed on consumer behaviors and what Cherise would like to see more of from studio owners [6:59] Action steps to take if you are the one that is ahead of the curve [9:09]    Quotes: "I'm a firm believer that local market research is such an important responsibility for either the business owner or the studio manager, and you can even get your team involved as long as we are really clear about expectations." [Cherise, 2:40]  "I really do think that if you approach this from a collaborative perspective, it could open a lot of opportunities for learning, cross-marketing and growth for all the studios involved." [Cherise, 7:38]  "Consumers want to know that they're getting quality products and services, that's just reality. Everyone wants quality products and services, and they want to have a voice, but I think that this is super important in our industry. I think sometimes business owners are so focused on growth and what they need to be doing that they're not including their clients in the conversation." [Cherise, 9:18]    LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected]  https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/   https://www.instagram.com/fitdegree_nick/  https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q