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Aug 5, 2021 47 min

Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows

from Higher Ed Pulse Hosted by Bryson Purcell, Zachary Busekrus

Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated. On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel with the drip sequences focused on prospective students. Bryson shares specific strategies and tactics that he has used over the tenure of his career to increase response rates, boost prospect engagement, and ultimately convince students and their families to enroll. You can learn more about Bryson and SuccessU by connecting with him on LinkedIn or at www.successucoach.com. Learn more about this episode and about our sponsors in our show notes. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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Communication flows are the bread and butter of student recruitment in higher ed. Learn how to make them compelling and unique.

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Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows

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How long is this episode of Higher Ed Pulse?

This episode is 47 minutes long.

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This episode was published on August 5, 2021.

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